Introducing Orbit
Subscriptions for the next era of commerce.
Shopify subscription platforms have not lived up to their importance.
The category has improved. Feature lists have grown. Interfaces have gotten cleaner. But a fresh coat of paint does not fix the engine. For merchants running serious subscription programs, expectations have outpaced the software:
- Workarounds are routine
- Simple requests become expensive projects
- Teams spend more time fighting their software than improving their programs
- Customer experiences that should feel native to the brand still feel bolted on
We’ve seen this from every side: working with merchants, building on these platforms, and spending years inside one of the category’s leading companies. The deeper we got, the clearer it became that “good enough” had become the standard.
We started Orbit to raise it.
We believe the software behind your most valuable customer relationships should be one of the best tools your team uses. Brands with high standards should not have to lower them for their subscription platform.
Here’s what that means in practice:
Obsess over the experience. Orbit should feel fast, clear, and dependable for your team, and completely native to your brand for your customers.
Make powerful things simple. As subscription programs become more sophisticated, software usually becomes more complicated. Orbit is designed to add capability without adding friction.
Build for flexibility. Your business will change. Orbit gives merchants more control and developers and agencies the freedom to build what fits, without costly workarounds or waiting on a platform roadmap.
Build for what’s next. AI is changing what software can do. We’re building toward a platform that does more than provide features: it helps merchants understand what’s happening, decide what to do next, and act with less effort.
We’re now accepting applications for our private alpha. If you believe subscription software should meet a higher standard, we’d love to build it with you.
Jackson & Jason
BUILDERS OF ORBIT
What early access
members get
- Early private demos
- Better early adopter pricing
- Opportunity to shape Orbit's roadmap as a design partner
